R O L D O

How brand identity helps your business

Brand identity consists of the elements that were created to portray the image of the company to consumers. The main goal of brand identity is to identify and distinguish the brand in the consumers’ minds. This is particularly important for small businesses and startups which face intense competition without financial resources.

Brand identity allows you to build a memorable and positive image of your business. The positive image helps to make sales more successful. The improvement of brand identity can help existing businesses too. Because timely responses are important to changes in target audience, economy, and society. Even iconic brands are constantly changing and evolving.

If your brand were a person, the brand identity would define what it looks like, what it says, how it interacts with others, and what it hopes to achieve. Getting your brand identity right is therefore crucial. It helps to convey your brand’s story and to make sure the communications are consistent across multiple channels, such as ads, digital or your website.

Our brand strategists will help you define your brand’s identity whether you need a new logo, an upgrade of your current identity, or a complete redesign.

We combine all of this information in a captivating, clear cut story, a visual character and a brand strategy that informs further steps towards building your brand identity. Our team of graphic designers help you with the execution, from a business card to a new motion piece, to the design of your website. Creating a memorable brand requires consistent use of type, colour, images, and language, but it’s worth it. Your brand style guide will help you to manage your future marketing materials and campaigns, both online and offline.

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